Twitter trials For Expand tweet characters 140 to 280
Twitter first time is expanding beyond its 140-Character limit. The company announced yesterday.The social network says it will now try out a longer limit of 280 Characters in all Languages. People to share their Expanded thoughts without running out of room to tweet.
The company says that it came to the decision to expand the character count because it realized the character count limit more impacted those tweeting in all languages like English,French,Korean,Chinese and Urdu.
As the company explains via a blog post, the latter group could convey about double the amount of information in one character, compared with the former.Twitter then studied that meant, in terms of tweets length in various regions, and found that only 0.4 Percent of tweets in Japanese have 140 characters, but a larger 9 percent of English tweets did.
It also found that most Japanese tweets are 15 Character on average, compared with 34 characters for most English-language tweets.
Because the new 280-characters limit will only roll out to those languages affected by "cramming" which Twitter says is all languages expect Japanese, Chinese and Korean.
The change is a notable move for the social network, whose users
for years have been debating the merits of an expanded character count.
While some have argued that
doing so would make Twitter feel less restrictive and more likely to
encourage longer conversations, others have said that Twitter’s focus on
brevity is its biggest differentiator, and, in fact, the very essence of
its service.
Twitter, for its part, has
historically nixed the idea.
Just last year, for example, Twitter
CEO Jack Dorsey responded to a report that Twitter was testing a
10,000-character limit for tweets by saying that the 140-character limit
was “a beautiful constraint” and that Twitter “will never lose that feeling.”
In more recent months, however,
the company has started to distance itself from the 140-character limit — a
move it made because the service is now regularly used to share posts that
extend beyond just text. With Twitter’s ability to host photos, GIFs, polls,
video and quoted tweets, it needed a way to allow users to both post media and
their thoughts, all in the same tweet.
In Spring 2016, Twitter
stopped counting that sort of media toward the character count, then this
March more controversially changed the nature of how @replies work done its
service. Again, the goal with the change was to free up more space in tweets
for users’ own thoughts and comments — this time, by moving the @reply out of
the tweet’s text field to become a piece of metadata instead.
New Twitter compose screen no longer shows character count:
As to why Twitter is finally dipping its toe in the water of a
longer text limit at last, that answer is stated in Twitter’s announcement.
“In all markets, when people
don’t have to cram their thoughts into 140 characters and actually have some to
spare, we see more people tweeting,” the company says.
"A Twitter spokesperson
clarified to us that this understanding is not the result of having already
publicly beta tested the 280-character count, but rather its observations of
how different language users tweet. That is, in markets where there’s more room
to tweet, people tweet more".
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